By: Jeffrey M. Smith
At a biotech industry conference in January 1999, a representative from Arthur Anderson, LLP explained how they had helped Monsanto design their strategic plan. First, his team asked Monsanto executives what their ideal future looked like in 15 to 20 years. The executives described a world with 100 percent of all commercial seeds genetically modified and patented. Anderson consultants then worked backwards from that goal, and developed the strategy and tactics to achieve it. They presented Monsanto with the steps and procedures needed to obtain a place of industry dominance in a world in which natural seeds were virtually extinct.
