By Associated Press,
New York — Revenue from Internet advertising in the U.S. hit a record $31 billion last year, according to a study released Wednesday.
That’s up 22 percent from $26 billion in 2010, the previous record.
The Interactive Advertising Bureau, an industry group, conducted the quarterly study with PricewaterhouseCoopers.
About half of the ad revenue, $14.8 billion, came from the search category. Those are the text-based ads that are sold by Google and others and that are targeted to search terms and other keywords.
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