A German dairy farmer has come up with a novel way to drum up new business — he opened a “milk filling station.”

The “Milchtankstelle” near Cologne in the town of Neunkirchen-Seelscheid dispenses the output of 78 cows from a stainless steel vending machine. Customers can either bring their own empty containers or buy milk bottles to fill up.

“I only had a few customers before I opened the station because they had to come at set milking times, which was a problem,” dairy farmer Bruno Stauf told Reuters. “Now they can buy my milk whenever they want.”

The milk filling station is open 24 hours a day, 7 days a week. Customers can select the amount of milk they want to purchase at a price of 70 cents per litre. They insert the money, put their container under the nozzle and press a button.

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