Humpty Dumpty sat on a wall,
Humpty Dumpty had a great fall.
All the king’s horses and all the king’s men
Couldn’t put Humpty together again
~English Nursery Rhyme
By Catherine Austin Fitts
Canadian cloud and hosting provider Peer1 has published a study of 300 businesses in the UK and Canada. The survey shows that 25 percent intend to move their company data out of the United States over NSA fears. The survey found that 80 percent consider privacy laws as the primary factor when decided where they store their data.
This has profound implications for the US, particularly as this is a survey of companies in countries who are our closest allies.
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As I said in my commentary yesterday, approximately 500 million more people have connected into the global Internet through smart phones or tablets since the fall of 2011. And that number is growing rapidly.
Think about what this means to a brand. If your brand is no longer considered trustworthy, 1.6 billion people (and growing) can just click away. That click becomes financially meaningful as other countries and regions build out their own cables and launch satellite systems. We will have to compete across the divide of a balkanized Internet.
Entrainment technology, cool gadgets and the finest advertising in the world may not solve the American Humpty Dumpty’s problem on this one.
Related Reading:
A Quarter of British and Canadian Businesses Want Their Data Taken Out of U.S., According to Peer1
